Best Ten Investment Rules

“Bad decisions and poor behavior are the primary reasons why many fail to meet their financial goals.” Bloomberg

The greatest value of money is its ability to allow you to control your time. That is “being able to do what you want, when you want, where you want, with who you want and for as long as you want provides a lasting level of happiness and emotional well-being that no amount of “fancy stuff or things” can ever offer.”

Furthermore, thinking about money – earning it, saving it, spending it, and most of all, how to invest it – has several basic rules that every novice and seasoned investor should know and follow.

And, it’s never too late to start building your fortune in the stock market.

What follows are ten basic investing rules that can guide every investor:

  1. Start early, pay yourself first, invest for the long term, be diversified, watch your costs, and let compounding work its magic. Investing is simple, but following through can be challenging. Humans are plagued by an inability to just “sit there and do nothing.” Failing to do nothing leads to costly errors and loss of capital that erode returns. Understanding what is required is very different than being able to perform,
  2. Behavior and Mindset are Everything: Rationally and positive mental attitude are essential. The inability to manage emotions, thoughts and behavior is the financial undoing of many. “Behave!” Avoid ill-advised decision-making and poor behavior which are the biggest reasons why many investors fail to meet their financial goals.
  3. Spend Less Than You Earn: Budgeting is simple: Income goes on one side of your household balance sheet, expenditures on the other side and make sure the latter is less than the former. Don’t buy a boat, don’t get a new car, and avoid buying lattes if you cannot afford them.
  4. Wealth comes from owning assets and compounding over the long term. You can accumulate wealth via the stock market and owning appreciable assets. Since, it’s not the buying and selling that makes you money. It’s the waiting. When you buy a quality stock, plan on holding it forever. In buying an asset, buy it below its intrinsic value (margin of safety or growth at a reasonable price). Always remember…Price is what you pay; value is what you get.
  5. Cut your losers short and let your winners run: Letting your winners run generates all sorts of desirable outcomes: It allows compounding to occur, gives you the benefit of time and keeps your transaction costs, fees and taxes low. Similarly, cutting your losers short forces you to be humble and intelligent. It rotates you away from the sectors and stocks that are not working. Best of all, you are forced to admit your own fallibility.
  6. Asset allocation is crucial: What is your relative weighting of stocks, bonds, real estate and commodities? Studies show that asset allocation is the most important decision an investor makes. “Stock picking is for fun. Asset allocation is for making money over the long haul.” The weighting you select for various asset classes [stocks, bonds, real estate, cash, commodities, etc] is a function of such factors as your age, income, risk tolerance and retirement needs. It is what serious investors focus on.  For example, cash is an inefficient drag during bull markets and as valuable as oxygen during bear markets, either because you need it to survive a recession or because it’s the raw material of opportunity, says Morgan Housel. Leverage is the most efficient way to maximize your balance sheet, and the easiest way to lose everything. Concentration is the best way to maximize returns, but diversification is the best way to increase the odds of owning a company capable of delivering returns.
  7. Hope for the best, but expect the worst: Risk control is the most important thing in trading. If you have a losing position that is making you uncomfortable, the solution is very simple: Get out, because you can always get back in. Brace for disaster via diversification and learning market history. Expect good investments to do poorly from time to time. Don’t allow temporary under-performance or disaster to cause you to panic. A corollary rule is: Save like a pessimist; Invest like an optimist.
  8. Fear and greed are stronger than long-term resolve: Warren Buffett likes to say:  “Be fearful when others are greedy and be greedy when others are fearful.” Investors can often be their own worst enemy, particularly when emotions take hold. Gains “make us exuberant; they enhance well-being and promote optimism. Studies of investor behavior show that losses bring sadness, disgust, fear, regret. Fear increases the sense of risk and some react by shunning stocks. Markets are strongest when they are broad and weakest when they narrow to a handful of blue-chip names.
  9. If the business does well; the stock will follow: A stock is part of a business. If a company is growing its revenues, has a moat around its business, and is well managed, you can expect the stocks price to increase. Only listen to those you know and trust; and only buy stocks of companies you know and understand. Only buy companies you know and understand. Risk comes from not knowing what you’re doing.
  10. Invest In Yourself: This is the most important investment you can make. Educate yourself, develop an expertise and add to your professional knowledge and skills. Ignore the noise (forecast and predictions) of the crowd and financial pundits.

Good investing isn’t necessarily about earning the highest returns, because the highest returns tend to be one-off hits that can’t be repeated, according to Morgan Housel, behavioral finance expert and the author of The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness. It’s about earning pretty good returns that you can stick with and which can be repeated for the longest period of time. That’s when the magic of compounding runs wild.

Investors need to understand the challenges that face them when investing their money: “Capital markets are about making the best probabilistic decisions using imperfect information about an unknowable future. You will never have perfect information that allows you to bet on a sure thing.”


References:

  1. https://www.cnbc.com/2020/06/19/fathers-day-letter-to-kid-money-life-lessons-people-learn-too-late-in-life.html
  2. https://ritholtz.com/2021/07/top-10-rules-for-money/
  3. https://ritholtz.com/2012/10/ritholtzs-rules-of-investing/
  4. https://ritholtz.com/2015/09/jason-zweigs-rules-for-investing/
  5. https://www.cnbc.com/2020/09/08/billionaire-warren-buffett-most-overlooked-fact-about-how-he-got-so-rich.html
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