Tuesday, January 7, 2020 | 2020 Consumer Electronic Show (CES) in Las Vegas. ( #CES2020 )

The #CES2020 day was kicked off by Delta Air Lines CEO Ed Bastian and several dozen employees of Delta.Ed Bastian, CEO, Delta Airlines[/caption]

From the dark days following the 2001, 911 terrorist attacks, Delta has strived to become the best in Class for innovation and service.

During the keynote, Ed informed the assembled CES attendees that Delta interacts with 600K customers every 15 minutes. Additionally, Delta has worked to cancel cancellations and eliminated involuntary bumping.

Their objective is to reduce or eliminate the moments of stress flying to CES, especially if attendees flew on Delta.

During the address, he discussed the importance of the “Fly Delta app”. Delta’s intent is to evolve the app into a true digital flight concierge. When the app is fully enhanced, it will be able to track bags real-time.

Aspirational, Delta intends to alleviate the stress of travel and in the near future in the future provide a service to pick up bags from a passenger’s home and delivered them to their hotel.

Another Delta initiative is to provide virtual queueing that informs you when it time to board. It alleviates the necessity of passengers congregating an clogging in the gate boarding area.

Research shows people enter an elevated emotional state when traveling and flying. Delta’s goal is to effectively reduce the level of flying stress.

Two partnerships that Delta has pursued are with John Zimmer, co-founder of Lyft. They partnered with Delta since the future of travel will be multimodal…offer self-driving vehicle, bikes and scooters. Additionally, Wheels Up – democratizing private aircraft travel. Replace 1/3 of main line fleet in five years.

HBO Max

Snap shot, or initial, at launch, HBO Max will have double the content than currently available HBO Now and will continue to grow contest offerings. It is not a direct competitor with Disney or Netflix.

Measure of success will be 50M subscribers in five years. Non measurable metric is to create a streaming service that matters to global audience. Non ad supported viewership does not have a standardized measure. If you want to sale advertising, will need a standardization.

Walking

The one reality regarding CES 2020 is that you walk and you walk a lot . Today, for example, I walked over 8.8 miles in the exhibition halls and attending key nite addresses.. Also, I played spent a few minutes on a high tech self-powered treadmill.