Reframing and Overcoming Rejection

“Rejection is God’s protection.”  Jamie Kern Lima

Jamie Kern Lima explains that setbacks and rejections are not indications that your dreams will not happen; they’re just an inevitable part of a journey for anyone brave enough to pursue their dreams and goals.

Jamie Kern Lima is a New York Times best-selling author, host of The Jamie Kern Lima Show, and Founder of IT Cosmetics. She started the company in her living room and sold it to L’Oréal in a billion-dollar deal, becoming the first female CEO of a brand in its 100+ year history.

You were not rejected, God hid your value. This powerful statement reminds us that sometimes what appears to be rejection or disappointment is actually a redirection toward something greater.

In moments of adversity, it’s essential to recognize your inherent worth and value. Just like a precious gem hidden beneath layers of earth, your true essence remains intact, waiting to be discovered.

So, embrace your uniqueness, trust the journey, and remember that your value transcends any external circumstances. You are worthy, cherished, and destined for greatness!

“Hundreds and hundreds of setbacks and rejections are no indication your dreams will not happen. It means you’re one of the brave ones going for it.” ~ Jamie Kern Lima

In her book “Worthy: How to Believe You Are Enough and Transform Your Life”, Jamie Kern Lima shares a profound insight:

“In life, you don’t soar to the level of your hopes and dreams, you stay stuck at the level of your self-worth. When you build your self-worth, you change your entire life. You are worthy, and your value is immeasurable.”

“Self-confidence is the belief in your abilities as a person. Self-worth is the belief in your value as a person.” – Jamie Kern Lima. This quote reminds us that our worth extends beyond mere abilities—it encompasses our intrinsic value.

Self-Worth: Self Confidence is Not Enough

Self-worth is a profound concept that speaks to our inner value and sense of deservingness. It encompasses how we perceive ourselves, how we evaluate our abilities, and how we believe we should be treated by others.

Your self-worth is not tied to external validation or achievements. It resides within you, waiting to be acknowledged and nurtured.


Jamie Kern Lima, author of the new book ‘WORTHY: How to Believe You Are Enough and Transform Your Life,’ is a New York Times bestselling author, former Denny’s waitress turned founder of IT Cosmetics, which she grew into the largest luxury makeup brand in the US. She made history as the first female CEO of a brand in its 100+ year history when she sold it to L’Oréal in a billion-dollar deal.