“I’ve failed over and over and over again in my life and that is why I succeed.” Michael Jordan

The simple truth is – no great success was ever achieved without failure.

Thomas Watson Jr. said, “If you want to increase your success rate, double your failure rate.”

“Failure is so important. We speak about success all the time. It is the ability to resist failure or use failure that often leads to greater success. I’ve met people who don’t want to try for fear of failing.” J.K. Rowling

Choices: It’s the little choices in life that will bite you and could kill your potential and ability to succeed. Small, seemingly insignificant, choices…made all over a long period of time is the path to success.

• Make positive choices today and have faith that in the long term (10 to 15 years) it will have significant positive impact and lead to success.
• Know your destination and get back on track. Avoid drifting off course.
• Short term pleasure creates long term pain. Short term pain creates long term pleasure. Ignore immediate gratification. Often making the poor choice, you’re rewarded immediate. If you make the positive choice, you often get nothing.
• In life, you will suffer one of two things…either the pain of discipline or the pain of regret. The pain of discipline weighs ounces. The pain of regret weighs tons.
• What do successful people and unsuccessful people have in common, they both hate to do what it takes to be successful.

“The first thing to do about an obstacle is simply to stand up to it and not complain about it or whine under it but forthrightly attack it. Stand up to your obstacles and do something about them. You will find that they haven’t half the strength you think they have. Just stand up to it, that’s all, and don’t give way under it, and it will finally break. You will break it. Something has to break and it won’t be you, it will be the obstacle.” Andrew Carnegie

One Hundred Percent (100%) Responsible: Must be willing to take 100% responsibilities for our lives and relationships. And, we should expect zero percent (0%) in return. We’re responsible for:

• What We Do
• What We Don’t do
• How we Respond to What Happens to Us

When you change how you look at a situation, the situation changes. You are the lightning rod for change. You contribute to it and respond to it.

Behavior: Brain automate many processes. Must become aware of our behaviors. Dig your financial grave with your wallet. Write down every single penny that comes out of your pocket for thirty days. “Earn a lot of money and become worth a lot of money”.

• “If you want to have more, you have to become more. Success is a becoming process.” Brian Tracy
• Becoming Process: Become the person who is attractive and worthy.
• Why would you want to…know the Why.
• Start small and allow the accumulative compound effect of this new behavior to grow. Behavior repeated becomes habits.

Habits: Habits are repeated behaviors.

• Good habits are hard to develop and easy to lose. Bad habits are easy to create and hard to change.
• Changing a habit is like swimming against a strong current. Diet industry is the largest in history and we’re the most obese ever. Because, it takes will power.
• We need to have “Why” Power. Have a big enough reason why.

Massive Transformation Formula –

• What are your three big goals ( to make this the best year of your life yet)
• There are one or two key behaviors required to achieve the big three goals. Only one to three things that really matter.
• Keep Track of those key behaviors. Crucial to keep awareness to where you are. Avoid drift…the Great curse of human behavior.

Time: Give the Compound Effect time to show a difference. It is not how fast you start; it’s is how long you last. Consistency is the key. The tortoise will always defeat the hare.

Go Fail. Go fail big. Go fail often. Go fail fast. “The key to success is massive failure.” Thomas Watson. Jr.

• Life is Like a Pendulum. People want more joy, love, happiness and pleasure, and want to avoid pain, rejection, sadness and failure. But, the only side we can control is pain, rejection, sadness and failure. The pendulum will swing back in equilibrium to joy, love, happiness and pleasure.
• Must get outside my current boundaries and
• Have a love affair with failures and aggressively pursue failures.
• Only one thing holding you back…it’s fear. Must turn fear into fun. The biggest failures are always the biggest successes. You can accomplish any goal by out working and out lasting everyone else.
• Unyielding sense of resolve. I will do it or I will die. This is my mountain and I am not stopping.