Seek investments where the asset’s intrinsic value significantly exceeds the market price – a concept known as a “margin of safety.”

Investing is all about finding opportunities to buy assets below their true worth.

“It is extraordinary to me that the idea of buying dollar bills for fifty cents takes immediately with people or it doesn’t take at all. It’s like an inoculation. If it doesn’t grab a person right away, I find you can talk to him for years, and show him records, and it just doesn’t make any difference. They just don’t seem able to grasp the concept, simple as it is…I’ve never seen anyone who became a gradual convert over a ten-year period to this approach. It doesn’t seem to be a matter of I.Q. or academic training. It is instant recognition or it is nothing.” ~ Warren Buffett

Source:  http://mastersinvest.com/newblog/2017/6/12/50c-dollars