FinTech: SoFi Technologies

SoFi, the digital personal finance company,

SoFi Technologies is an online personal finance technology (FinTech) company based in San Francisco, CA, that was founded in 2011. It provides several online financial services including personal and private loan management, student loan refinancing, and investment management.

SoFi’s mission is to “help people reach financial independence to realize their ambitions. Financial independence doesn’t just mean being rich”, according to SoFi; “it means getting to a point where your money works for the life you want to live.”

Currently, SoFi comprises three main businesses: lending, its largest unit, technology, and financial services.

Their financial services for borrowing, saving, spending, investing, and protecting provide their more than 2 million members fast access to tools to get their money right. Its membership comes with the key essentials for getting ahead financially. And, SoFi members get benefits like financial planning and exclusive access to SoFi Stadium in Los Angeles.

SoFi acquired the naming rights of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams, which opened in July. 2020.

“As SoFi grows, we knew we needed to expand our real estate footprint to maintain our top-tier level of support for all of our members across the country,” said Anthony Noto.

Anthony Noto is the CEO of SoFi Technologies, serves on its board of directors, and is a graduate of the U.S. Military Academy at West Point.

Get Your Money Right®

SoFi’s overriding purpose is to “help you save, spend, earn, borrow, invest, and protect your money”. SoFi is a full service finance company whose goal is to help their members “get their money right”. Its products are built around their members—so that their members have the tools they need to take control of their financial futures.

“Our #1 priority is putting members first—it’s even one of our company values. If our members are successful, we’re successful. That’s why we offer exclusive member benefits at no cost.” SoFi


References:

  1. https://www.sofi.com/press/sofi-opens-new-office-jacksonville/
  2. https://thecoastal.com/buzz/sofi-to-create-300-jobs-in-jacksonville-by-the-end-of-2021/amp/
  3. https://www.sofi.com/
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