WHY is the purpose, the cause, or the belief that drives every organization and every person’s individual career.
“Knowing Your Why” is the single most important thing you can do to energize your journey towards being a better you and to achieve a better financial future for you and your family. Why is all about your purpose. Why do you get out of bed in the morning? And why should anyone care?
Simon Sinek, author of the book Find Your Why: A Practical Guide for Finding Purpose for You and Your Team, writes that it is only when you understand your “why” (or your purpose) that you’ll be more capable of pursuing the things that give you fulfillment. It will serve as your point of reference for all your actions and decisions from this moment on, allowing you to measure your progress and know when you have met your life and financial goals.
When you’ve identified your life’s purpose, it’s easier to focus on what truly matters. To stay focused on your goals, they must be important to you. Your subconscious can try to trick you into believing that you want one thing, when in reality these things do very little to help you live out your purpose.
Understanding why you’re doing what you’re doing is the single most important question you can ask with respect to your life and financial well-being. Failure to ask and answer that question can be the single greatest oversight you can make when it comes to saving and investing. Those who do have a strong sense of why they are investing are more successful financially.
Understanding why you’re doing what you’re doing in the first place is critical. Your why serves as your compass to stay on course or your North Star in the often hectic day-to-day grind that can derail you from reaching your goals. It’s so easy to get caught up in the minutiae of chasing fads, hot stocks or following the investing herd that you forget what you’re trying to really accomplish in the first place.
Saving and investing with a purpose
Saving and investing without a purpose will leave you filling empty. Saving and investing should be a means to an end…financial freedom . If money is the end, it will likely create more problems than it solves. Thus, knowing your why for saving and investing is an essential first step.
But, what is financial freedom? Financial freedom is about much more than just having money, writes Robert Kiyosaki. It’s the freedom to be who you really are and do what you really want in life. It’s about following your passion, making choices that aren’t influenced by your bank account, and living life on your terms.
Beyond serving to tell you what financial goals you should be pursuing in the first place, knowing why you’re saving for the future, and investing to grow your money and to build wealth serves two important purposes:
- It motivates you, and
- It orients you.
To find your personal “Why” in life, you really have to dig deep down into your conscious mind. You must ask yourself several pertinent questions such as:
- Why do I work every day?
- What do I value most?
- What do I want to do with my life?
- What is my purpose and goals in life?
- Why do I want to have a positive influence in my community and on the world?
“He who has a why can endure any how.” Frederick Nietzsche
Sinek and his team provide a simple format to use to draft your WHY Statement:
“TO ____ SO THAT ____.”
The first blank represents your contribution — the contribution you make to the lives others through your WHY. And the second blank represents the impact of your contribution.
“You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing, and then do them so well that people can’t take their eyes off of you.” Maya Angelou
The key to harnessing your passion and to live a life of contentment is understanding your “why.” Why are you passionate about saving for the future and investing to grow your money and building wealth? Is it because you desire financial freedom and have a new lease on life?
What if we awoke every single day knowing your why? For no better reason than to be better than yourself and to achieve financial freedom in order to leave our family and our community in a better condition than we found it?
References:
- https://engineeringmanagementinstitute.org/knowing-your-why/
- https://www.deanbokhari.com/find-your-why/
- https://www.developgoodhabits.com/your-why/
- https://www.richdad.com/what-is-financial-freedom
- https://www.entrepreneur.com/article/243737
- https://www.jordanharbinger.com/simon-sinek-whats-your-why-and-where-do-you-find-it/