Self-Worth

Your self-worth is your ceiling! ~ Jamie Kern Lima, author of Worthy!
Eighty percent (80%) of people hear their inner voice telling them they’re not enough. Jamie Kern Lima’s book WORTHY helps you unlearn the lies that lead to self-doubt and enables you to ignite your self-worth!
‘Worthy’ is a confidence-building compass, empowering you to conquer self-doubt and embrace your authentic self.
Do you allow yourself to dream big, love deeply, and pursue your most audacious goals? Remember, you are inherently worthy of all the beauty life has to offer. Embrace your worth, reach for the stars, and let your belief in your limitless potential guide you writes Jamie Kern Lima.
To craft a life filled with self-love, purpose, and unstoppable empowerment, you must believe in yourself and believe you are worthy of your hopes and dreams and of living this one precious, beautiful life as who you indeed are, states Jamie Kern Lima!
You are deserving of all the greatness that awaits!

“In life, you don’t soar to the level of your hopes and dreams, you stay stuck at the level of your self-worth. In your business, leadership, relationships, friendships, and ambitions, you don’t rise to what you believe is possible; you fall to what you believe you’re worthy of. When you build your self-worth, you change your life.” – Jamie Kern Lima.

Self-Worth: Self Confidence is Not Enough

Self-worth is a profound concept that speaks to our inner value and sense of deservingness. It encompasses how we perceive ourselves, how we evaluate our abilities, and how we believe we should be treated by others.

Your self-worth is not tied to external validation or achievements. It resides within you, waiting to be acknowledged and nurtured.


Jamie Kern Lima, author of the new book ‘WORTHY: How to Believe You Are Enough and Transform Your Life,’ is a New York Times bestselling author, former Denny’s waitress turned founder of IT Cosmetics, which she grew into the largest luxury makeup brand in the US. She made history as the first female CEO of a brand in its 100+ year history when she sold it to L’Oréal in a billion-dollar deal.

You Have Greatness Inside of You

If you’ve ever felt like who you are is not enough.

Jamie Kern Lima, the founder of the billion-dollar company IT Cosmetics, just released a new book called “Worthy: How to Believe You Are Enough and Transform Your Life.” In it, she shares her framework for reframing rejection and feeling worthy of success. If you’re looking for practical, inspirational advice for beating the self-doubt that’s holding you back, then her book may be for you.

Favorite quote:
“Don’t let your doubt doubt yourself out of your own destiny.” – Jamie Kern Lima

Jamie’s journey, from adoption to battling self-doubt, led her to advocate for women’s empowerment. She’s a mother of two, investor, speaker, and philanthropist, funding leadership training in over 100 prisons and shelters and donating $40 million+ to help women facing cancer.


Jamie Kern Lima, author of the new book ‘WORTHY: How to Believe You Are Enough and Transform Your Life,’ is a New York Times bestselling author, former Denny’s waitress turned founder of IT Cosmetics, which she grew into the largest luxury makeup brand in the US. She made history as the first female CEO of a brand in its 100+ year history when she sold it to L’Oréal in a billion-dollar deal.